Production & signals
Advertiser CPM Calculator
Calculate campaign cost per thousand impressions for a creator campaign brief.
Use this for the advertiser-side media cost context of a creator campaign, not creator revenue.
What the result means
This is campaign spend per thousand impressions. It is distinct from creator RPM, which uses creator revenue.
The formula
Campaign spend / impressions * 1,000
Results are displayed to at most two decimal places. Calculations use the unrounded inputs.
A worked example
Put the formula to work
- Campaign spend (currency)
- 1,500
- Impressions (impressions)
- 100,000
Advertiser CPM (input currency): 15.00
A 1,500 campaign and 100,000 impressions produces an advertiser CPM of 15.
How to use this calculator
- Define the campaign spend scope.
- Use matching impressions.
- Multiply spend per impression by 1,000.
- Keep creator fees and earned revenue separate.
Why this number matters
Separating advertiser cost from creator earnings keeps a campaign brief financially legible.
Input definitions
- Campaign spend (currency)
- Advertiser spend assigned to the campaign.
- Impressions (impressions)
- Expected or observed campaign impressions; must be greater than zero.
Assumptions and limitations
- Does not value audience quality, fees, production, or outcomes.
- Forecast impressions are not guaranteed delivery.
- No market-rate benchmark is implied.
Methodology
The default result and worked example use the same calculation functions as the interactive tool. The formula cannot verify the quality or scope of your source data.
Read our calculation methodology
Last updated .